Tarte, drunk elephant, rare beauty
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The folks at TikTok have spoken: 22-year-old University of Miami senior Alix Earle is the watch app’s new “it girl.” With over 4.3 million followers and counting, Alix has earned her status as one of the app’s most popular developers.
Aside from her relatable and funny personality, she’s known for her talkative “GRWM” (get ready with me) videos where she puts on makeup. Ahead, we’ve compiled a list of the makeup guru’s beauty favorites that we’re sure will be selling out soon, if not all of them.
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1. This rich moisturizer from Charlotte Tilbury
In one of her GRWM (get ready with me) NYC Day videos, Alix reveals that she likes to prep her face with Charlotte Tilbury’s Magic Cream Face Moisturizer before makeup. The cream-based moisturizer claims to “plump up the look of skin and reduce the look of wrinkles.” In return, your complexion should leave a luminous glow. Hyaluronic acid and vitamins C and E work together to hydrate and brighten. This pricey moisturizer comes in multiple sizes, ranging from a 0.5 ounce to a 5 ounce jar.
Starting at $29 at Sephora
2. These tanning drops from Drunk Elephant
It’s safe to say that Alix was behind the recent TikTok craze for the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops — after all, she always mixes the tanning drops into her moisturizer, like in the aforementioned GRWM NYC Day video. The tanning drops promise to give skin “a bronzed glow that flatters any complexion.” The formula contains “platinum peptides” to minimize the appearance of fine lines and wrinkles while improving skin’s elasticity. As Alix demonstrates, it’s best to mix a drop or more of the bronzer into your moisturizer, serum, or oil of choice.
$36 at Ulta
3. This cream bronzer from Chanel
Every now and then, Alix likes to experiment with new beauty products, and on a trip to Sephora, the TikTok star picked up the Chanel Les Beiges Bronzing Cream. When she first twirled it around with a dense makeup brush, she remarked on how “super, super light it is,” referring to its creamy texture.
The brand confirms the bronzer has a “cream-gel” texture that “creates a delicate velvety matte finish that gives skin a sun-kissed glow.” You can pick it up in three shades: Soleil Tan Bronze, Soleil Medium Bronze, and Soleil Tan Deep Bronze. According to the brand, it’s best to apply the product to the areas of the face that are most exposed to the sun, ie the nose, forehead and chin.
$50 at Ulta
4. This mauve lip liner from Tarte
For a “GRWM” before a hockey game, Alix opts for a subtle, rosy lip liner: the Tarte Maracuja Juicy Lip Liner in the shade “Dusty Rose”. “I love it,” she says, while lining the perimeter of her lips with the lilac-pink color. The lip liner claims to have a creamy texture meant to glide onto lips with ease to fulfill all your lip contours and fills. Hyaluronic acid is responsible for moisturizing the lips. “Dusty Rose” is joined by five more nuances.
$20 at Ulta
5. This pink liquid blush from Rare Beauty
As part of her GRWM PJ Party beauty routine, Alix added a pop of color to her cheeks with Rare Beauty Soft Pinch Liquid Dewy Blush in shade Happy, a cool pink with a dewy finish. “One dot for my whole face,” she says, noticing that two medium-sized dots (one for each cheek) applied too much formula.
After buffing out the blush with a dense, fluffy blush, she confirms she’s happy with the blush. “It’s so pretty,” she exclaims. The popular blush – also a viral TikTok favorite – is accompanied by 10 other shades, six of which come in a “radiant” finish, while the other four come in a “matte” finish.
$23 at Sephora
6. This powder highlighter from Benefit Cosmetics
Alix may also be responsible for TikTokers’ obsession with Benefit Cosmetics Tickle Pink Golden Highlighter, a powdered pink highlighter that gives the face a “bright and tickled pink” glow.
In her GRWM Getting Lips Done video, Alix shows how she gives her skin a touch of light pink. With a brush, she swirls the highlighter onto the tip of her nose and then runs it up the bridge of her nose. Alix also likes to apply a dot of highlighter to the inner corner of her eye, which she demonstrated in a GRWM Wedding video.
$35 at Ulta
7. This waterproof mascara from Too Faced
Alix’s lash routine sure has been heard around the world – OK, maybe not the whole world, but you get the point. She says she relies on two mascaras to make her look long and voluminous, the first being Too Faced Better Than Sex Waterproof Mascara.
As she coats her lashes in a video, Alix explains, “I find waterproofing is the only thing that works for me to hold a curl because I have naturally super straight lashes. I like that [the formula is] thick because I feel like it makes your lashes look a lot fuller than those that are thin and splay your lashes.” The mascara claims to not only make each lash appear thicker, but also longer and curlier. They are available in both a mini version and a full tube.
Starting at $16 at Sephora
8. This eyelash curler from Tweezerman
Before applying mascara, Alix curls her lashes with the Tweezerman Classic Eyelash Curler. She advises wiggling the curler to the base of her lashes and closing the tool. “Pinch it like it’s going to really hurt,” she says. “Press [the eyelashes] for a couple of times…about 30 seconds.” Then, of course, apply your Too Faced Mascara.
$12 at Amazon
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Prices were correct at the time this article was published, but may change over time.
