Back at the end of the 20th century, major publicity through campaigns for the presidential elections were done by rising up on the billboards, appearing in the television and newspaper’s front pages, sharing their viewpoints in a huge press meeting and public speaking, but since the introduction of social media in the late 2000s, all the previous publicity tactics slowly shifted on social media, for reasons such as it was more readily accessible. However, here we are more focused on talking about the tenures of Barack Obama in the year of 2007 and 2011 and Donald Trump in the year of 2015.
Obama was the first social media president because, by the time he entered the candidacy for the president, he started to campaign on Facebook to gain more voters and make himself further audible. Back in 2008 elections, Facebook had precisely about 20 million users but his page had received about 10 million views so yes, social media had lent a huge hand in the success of his campaigning.
Yet again for the 2012 election, social media was taken full advantage of and for the first time in the American history, a re-election bid was announced through a YouTube video. For the amazing social media naturalist that Obama was, he even introduced his own hashtag #Obama2012 which further roared up his campaign. Obama then utilized the platform widely and wisely for all kinds of purposes, to voice himself, to increase engagement and by the end of his tenure, Michelle and Obama began to be featured in various YouTube channels as well.
While on the contrary, Donald Trump did make use of the platform but in a complete context. Where Obama’s use was based upon other topics than politics, Trump focused on his aims and political controversies throughout the campaigns for the 2016 election, and it did work.
Trump introduced his harsh and spark up the fire of debates with his negative one-liners and approaches that would arise a burning fire in a lot of the social media users. Trump made his ideologies and his aims quite clear in even clearer language on the social media that made the general public roar on the social sites, which had the people talking and commenting, springing up rallies and protests and requests to sign petitions against the rigid candidate. Although this strategy was opposite to the one Obama used, it did raise quite many viewers and potential voters by becoming the talk of the town.